| 1998 |
32 Records released Candy Heart-Shaped CD Single of
the #1 Hit "Sugar, Sugar", by the Archies, for Valentine's Day '98 New York, NY - For
Valentine's Day (February 14, 1998), 32 Records' Special Product Division
will release a new state-of-the-art, candy heart-shaped CD of the #1 hit
single "Sugar, Sugar" by bubblegum pop legend's The Archies. The timeless
pop song, which spent four weeks at the top of the charts in
August/September 1969, will be serviced to Top 40 and Adult Contemporary
radio formats. 32 Records has also secured the support of former Archies'
front man Ron Dante for special promotional appearances.32 Records'
President Robert Miller states: "The specially designed CD single is a
novel, fun means of presenting a classic song, and provides the perfect
visual accompaniment to the music. It's a Valentine's Day gift perfect
for kids and adults alike." "Sugar, Sugar" will be marketed and sold to a
variety of lifestyle/non-music retail accounts, as well as traditional
music outlets, in order to take advantage of the Valentine's Day theme.
The heart-shaped CD is inscribed with the words "I Love You" and will be
sold in a clear jewel case with a sticker that reads "Be My Valentine."
"Sugar, Sugar" will have a $6.98 retail list price. The custom shaped CD
is a non-circular compact disc that works in all CD players except some
automobile models. The disc shaped technology was first developed and
introduced in Germany in 1995. 32 Records is one of the first record
labels in the U.S. to launch a full-fledged marketing campaign behind a
custom shaped CD. The creation of The Archies as a recording group was
based on the Saturday morning cartoon television series of the same name.
The group scored four top 40 hits between 1968 and 1970, becoming one of
the greatest pop successes of the era. 32 Records is a diversified
independent record label run by Grammy-winning producer Joel Dorn and his
partner Robert Miller. The label specializes in catalog recordings and
reissues, releasing product under several imprints including 32 Pop, 32
Jazz, 32 Blues and 32 Special Products. 32 is distributed exclusively in
the U.S. by Ryko Distribution Partners. For further information on "Sugar,
Sugar" and Ron Dante interview requests, please contact Kevin Calabro at
32 Records - 212.265.0740. |
1968 |
Note from Keith - Quite rare in the US LP category
is the promotional press kit sent to radio stations in the summer of 1968
entitled "Everything's Archie". The kit includes a promo copy of The
Archies (Kes-101), a comic book, a balloon, a button, and info sheets on
Don Kirshner & Filmation studios. Also included is a TV Guide Ad page &
an Ad for their first LP and 8-track cartridge. This kit usually goes for
$100 or more in better than average condition. |
| 1971 |
Summer Prayer for Peace
Note from Keith - From Billboard (issue date August
7, 1971): RE: THE ARCHIES SUMMER PRAYER FOR PEACE ". . .This compelling
ballad, a cut from their 'SUNSHINE' LP, went to NO 1 in South Africa & is
now released here. A different approach for the group, the moving Jeff
Barry material could prove a giant" --- Billboard ". . .Should repeat
(South Africa) success here as its' message is a universal one" ---
Record World ". . .Cheers for composer-producer Jeff Barry, who turns a
recital of population statistics into an impressive musical statement of
the world's need for peace"--- Bill Gavin's personal pick |
